What Are SEO Backlinks?

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What Are SEO Backlinks?

Backlinks, also known as inbound or external links, are like votes of confidence from one website to another. Google and other search engines consider these links as an endorsement of the content on the other website. By linking to a particular site, you're basically saying that it contains valuable information which is worth sharing with others. Backlinks from trusted sources have a great impact on the rank of a page on Google. That is why it is beneficial to build backlinks to your website as it boosts its ranking and visibility online.

Backlinks are one of the key signals used by Google and other search engines to ascertain the credibility of a website. When one website provides a link to another, it is seen as an endorsement that the content on that page is noteworthy. This helps search engines identify and rank sites accordingly. Relevant backlinks from credible websites can be a great way to boost the SERP ranking and visibility of your own website. This ultimately helps to increase your website's SEO performance.

Why are SEO Backlinks important?

It is absolutely essential to get a grasp on why backlinks are crucial before they can be effectively implemented in your optimization plan. These links represent invaluable votes of confidence from other websites that search engines interpret as proof that your content is reliable and valuable. The more "votes" you acquire, the better your website will rank in search engines such as Google. Hence, it is important to ensure that your website is garnering maximum “votes” from reliable sources.

Backlinks essentially serve as a vote of confidence for your website from search engines. If many websites link to the same webpage, search engines recognize it as content that is worth displaying on a SERP. This helps boost your website's visibility and reach. Acquiring backlinks is an effective way to increase a website's ranking or search visibility. These backlinks can be highly beneficial for any business.

A nofollow backlink is a type of link that does not transfer any power between two websites. It contains the nofollow attribute which search engines detect, meaning that they won't follow it or count it as a vote of approval for the linked website. Nofollow links were first introduced to limit the flow of spam and links of inferior quality on the web. Even though these do not have a direct effect on SEO, they can still generate web traffic and aid in increasing visibility.

Dofollow backlinks are essential for websites to build website authority and gain "link juice" from one page to another. Search engines take it as a sign of trust when they encounter do-follow links, prompting them to follow the link and recognize the linked website. Dofollow backlinks offer great value to any website's SEO. They not only improve the domain authority of a website but also help it rank higher in search engine results.

How Can I Check My SEO Backlinks?

Keeping track of your website's backlinks is essential and there are various tools to make it easy to do. Two of the most popular ones are Google Search Console and SEMRush, but Ahrefs is also another option. Checking your backlinks is essential to maintain a good page ranking. As per Google Webmaster Guidelines, you have to proactively contact website owners of harmful pages and request them to remove the links they have used from your website. Failing to do so can eventually lead to a penalty from Google and result in a decrease in your search engine visibility.

Competitive backlink research

Implementing a successful link-building strategy may be challenging for sites that are just starting off or looking to expand their keyword reach. It is easy to get overwhelmed by the amount of effort and resources needed to acquire backlinks. Competitive backlink research can be a valuable tool when targeting keywords. It enables you to get insight into the link-building efforts of sites that are ranking well for the same keywords. By examining their backlink profile, you can learn more about how they achieved success and use this information to develop your own strategy. Link Explorer is a great tool to utilize if you're looking for backlinks so you can maximize your own link-building campaigns. It can help you easily uncover these links and make sure to target the right domains.

Google discovers new pages using links.

Having SEO Backlinks can help Google to more quickly locate your content. Once a backlink directs it to a page, it starts crawling the page and collects all the links present there. To effectively boost your SEO, an internal linking strategy is critical. This involves connecting the various pages on your website to one another. By doing this, Google can easily find your web pages and keep discovering new ones since they've been linked together. One of the main methods Google uses to analyze your website structure is by crawling and indexing your pages. Doing so helps you gain higher rankings in search results, making it easier for other people to find your content.


Building backlinks from authoritative pages is a surefire way to drive higher organic traffic. Our research has indicated a clear correlation between page-level authority and how much organic traffic it can generate. Links from strong web pages tend to have more power than those from weaker ones. Google's patent stipulates that authority is divided among all outbound links on a web page. This means that if two pages both have backlinks, the one with fewer outbound links will pass more authority, provided that there are no further differences. This is an important element to consider when looking at link acquisition.

Editorial Backlinks

Placing links to your website in carefully crafted editorial content is an ideal way to achieve backlinking. Such material must be authoritative and relevant in order to be effective. When you create content such as an article or infographic that shares important information, a company representative is quoted, or your website is linked in a link round-up for a specific topic, it can result in an editorial backlink. This type of linking is becoming more popular and can be very beneficial to your website.

To get editorial backlinks, create content that is timeless and proves you are an authority in your field. This will bring potential customers to your website when they need information or industry expertise. Make content that is easy to share and engaging, so it has a possibility of going viral.

Comment Backlinks

Blog comments are often accompanied by a link to the website. Sadly, spammers can take advantage of this and create bad links. To avoid this problem, it is important to practice caution when commenting on blogs. Writing quality content on your blog and allowing readers to leave genuine comments can help you drive more traffic to your website. Moreover, sharing links to blog pieces can increase your brand's visibility and reach.


In conclusion, SEO backlinks are essential when it comes to increasing a website's online presence and improving its position in SERPs. Having these links from reliable sources show the significance and quality of your content, giving it more authority in the online space. Strategic backlinking is key to gaining organic traffic, establishing domain authority, and making a strong impression in the digital space. When done properly, it can have a direct and positive impact on your online reputation.

For better search engine rankings, a sound backlink approach should prioritize relevance, authority, and variety. Getting quality backlinks from highly reputable sites in the same domain will maximize the SEO potential of your website. To have a well-rounded and robust backlink profile, it's important to incorporate links from various sources like guest posts, social media mentions, and reliable directories. This will help create a strong natural backlink profile.